Segmentation | Description |
Frequent Flyers | Guests who frequently book and stay at the hotel, indicating high loyalty. |
Weekend Warriors | Guests who predominantly book stays over weekends, suggesting a preference for weekend getaways. |
Extended Stay Guests | Guests with a pattern of booking longer stays, possibly for vacations or business trips. |
Business Travelers | Guests who often book during weekdays, indicating a potential business travel profile. |
Family Vacationers | Guests who frequently book with children, suggesting a family vacation segment. |
Last-Minute Bookers | Guests who consistently book reservations close to their arrival date. |
Luxury Seekers | Guests who frequently opt for premium room types and additional luxury services. |
Budget Conscious Travelers | Guests who tend to choose lower-priced rooms and seek value-for-money options. |
Promo Code Enthusiasts | Guests who frequently use promotional codes when booking. |
Solo Travelers | Guests who typically book for one adult, suggesting a solo travel profile. |
Group Travelers | Guests who frequently book for multiple adults and/or children, indicating group travel. |
Seasonal Travelers | Guests who consistently book during specific seasons. |
Tech-Savvy Guests | Guests who show a preference for tech amenities and services. |
Spa and Wellness Enthusiasts | Guests who frequently use on-site spa and wellness services. |
Adventure Seekers | Guests who book additional services related to adventure activities or local experiences. |
Cultural Explorers | Guests who show interest in local cultural events and attractions. |
Loyalists | Guests who are actively enrolled in and engaged with the hotel's loyalty program. |
Social Media Influencers | Guests who engage actively on social media, potentially influencing others. |
Event Attendees | Guests who book around specific events or conferences hosted by the hotel. |
GauVendi Guest Buying Behavioural Segmentation Print
Created by: GauVendi Support Product Team
Modified on: Thu, 4 Apr, 2024 at 8:13 PM
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