General
With four different accommodation product types including
a) personalized products (RFCs),
b) virtual products (ERFCs),
c) combined products (ERFC deduct all) and
d) category products (MRFCs),
a well-defined labelling strategy is an important part of your sales and brand strategy. In the following guideline we will suggest a framework and suggestions for you to apply to bring your brand strategy to live.
1. Category (MRFC) Naming Options
Without a sales tool like GauVendi, you are limited to using only named categories. However, when selling additional personalized, virtual, or combined accommodation products, we recommend the following labeling additions for your category products.
Examples:
Standard | no preferences
Standard | assigned at random
Standard | rooms vary
2. Personalized Products (RFC) Naming Options
a) Product Functionality Naming
In this labeling strategy, you are focusing on one or two key features and adding a descriptive phrase behind the category name to highlight those features and make them more prominent to potential customers. Subject to you brand positioning you can play with language and use adjectives like “great”, “cozy”, best” etc. Remember you want to sell and encourage guests to select this product.
Examples:
Standard | Quietly Located
Standard | Best Ocean Views
Standard | Spacious High Floor
Standard | With A Large Terrace
Standard | Sunny South Facing
Standard | Cozy Low Floor
Standard | In Private Guest House
b) Recommendable Naming
In this labeling strategy, you are describing for whom the room is best suited for or for which type of trip it is ideal and start with a functional layout description of the room, followed by a unique descriptor. Important is that the different names have enough variety to differentiate from each other when they are compared during the booking process. You can also mix this labeling strategy with the previous one using the category name instead.
Examples:
Double Room | Great for Romance Trips
1-Bedroom | Ideal for Solo Travelers
Apartment | Family-Friendly
Single Room | Perfect for Budget Explorers
Junior Suite | Great for Business Travelers
Studio | Perfect for Couples
c) Individualized Naming
In this labeling strategy, each personalized room receives an individual name without displaying the category. If your strategy includes room numbers, you can also incorporate them into the room name.
Examples:
The Norman Rockwell room
The Amsterdam room
203 | Elizabeth Taylor room
204 | The Forest Room
d) Category Unit Number Naming Mix
In this labeling strategy, you start with the category name, but actually state the room number or mention the personalized room name after the category name.
Standard | No. 101
Standard | No. 202
3. Virtual Room Products (ERFC) Naming Options
In general, you can apply the personalized labeling strategy to virtual products. However, we recommend creating additional products targeting specific traveler profiles or allowing for different combinations, such as double beds or twin beddings. It's also advisable to feature products for rooms that typically have lower demand or may have certain drawbacks, like being noisy, less well-lit, or situated close to kitchen ventilation. Transparency is key, and these rooms can be strategically offered at a lower price point, such as under the 'Lowest Price' graded label. This way, you can drive much more upselling while also managing guest expectations at the same time. If you don't want a view of the street, you can pay a bit more.
Examples:
Standard | facing the street
Standard | adjacent to building ventilation
Standard | twin bedding
4. Combined Room Products (ERFC deduct all) Naming Options
When combining different rooms into one product, such as connecting rooms for a family combination or rooms next to each other (e.g., three rooms together as a two-bedroom apartment), we suggest the following labeling.
a) Recommendable Naming
In this labeling strategy, you are specifying the most suitable audience or the ideal purpose for the room. This may involve creating new product names, such as labeling two rooms as 'Apartment' or 'Family Combination,' to better communicate their intended use or target demographic.
Examples:
2-Bedroom Family Combination
2 Standard Rooms Next to Each Other
2 Standard Rooms Connected
b) Unit Combination Naming
In this labeling strategy, you are mentioning the exact room combination potentially with actual room numbers.
Examples:
#101 and #102 Connecting Rooms
Apartment (#101, #102 connected)
