The initial product price of the RFC, ERFC or MRFC arriving from the included Retail Features and its prices. This determines the real value of a product subject to the features included, their perceived value and in relation to other products. For ERFCs and MRFCs the base product price can be neglected since usually an automated pricing arriving from the RFC pricing will be used.

The Base Feature Prices and any Product Price adjustment. This price is not including any extra services, meal plans or daily adjustments from the rate plan.